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Trial Title: Using Behavioural and Cultural Insights to Increase Colorectal Cancer Home-testing in Croatia

NCT ID: NCT06341322

Condition: Colorectal Cancer
Behavior Change

Conditions: Official terms:
Colorectal Neoplasms

Conditions: Keywords:
colorectal cancer
cancer screening
behavioral insights
communications

Study type: Interventional

Study phase: N/A

Overall status: Recruiting

Study design:

Allocation: Randomized

Intervention model: Parallel Assignment

Intervention model description: Participants will be randomized to either control (no reminder screening invitation) or one of three treatments (standard reminder letter, behaviorally informed reminder letter, behaviorally informed letter with home testing kit included).

Primary purpose: Screening

Masking: Single (Participant)

Intervention:

Intervention type: Behavioral
Intervention name: Standard letter
Description: A reminder letter to encourage recipients to order the colorectal cancer home testing kit, based on the current invite letter.
Arm group label: Standard letter

Intervention type: Behavioral
Intervention name: Behaviorally informed letter
Description: A reminder letter to encourage recipients to order the colorectal cancer home testing kit, with incorporates severally behaviorally informed components, including an active choice prompt, social norm, call to action, chunking and simplification.
Arm group label: Behaviorally informed letter
Arm group label: Behaviorally informed letter + testing kit

Intervention type: Behavioral
Intervention name: Home testing colorectal cancer kit
Description: The home testing kit is included with the reminder letter, instead of the usual process of responding to the letter to order the kit
Arm group label: Behaviorally informed letter + testing kit

Summary: Colorectal cancer (CRC) is one of the leading causes of death in Croatia. An average of 3600 cases are diagnosed and an average of 2100 people die from the disease every year. Since 2007, Croatia has invited every man and woman aged 50-74 to participate in the home testing screening programme every two years. Currently only around 36% of the invited request the test-kit and 25% complete the home testing procedure, far below the target of 40-60%. The Croatian Institute of Public Health with technical support from World Health Organization (WHO) Regional Office for Europe is undertaking a mixed-methods research study with the aim to increase the completion of colorectal cancer home testing and improve our knowledge of the barriers and drivers to do so. The study has a quantitative and a qualitative component: 1. Quantitative: testing the introduction of a reminder letter to encourage people to respond to the initial invite to participate in the CRC home test program and test which elements of a reminder letter improve response rates. The quantitative component consists of a four-arm reminder letter randomized controlled trial (RCT) comparing no letter, standard letter, behaviorally informed letter, and behaviorally informed letter sent with a home testing kit to investigate the effectiveness of reminders in increasing uptake of home-testing for colorectal cancer. Recruitment and data collection for the reminder letter trial will be conducted utilizing the routine screening process and routinely collected screening data. 2. Qualitative: conducting in-depth interviews with people from the target population who did or did not respond to the CRC invite letter and reminder to better understand the barriers and drivers to participation. The qualitative component consists of 24 in-depth interviews (IDIs) conducted with members of the target population to identify barriers and drivers to completing colorectal cancer screening home-testing. Data collection for IDIs will be face-to-face, using discussion guides, and will be audio recorded. The audio-recordings will then be analyzed using a rapid analysis approach based on by the modified Capability-Opportunity-Motivation-Behavior (COM-B) framework.

Criteria for eligibility:
Criteria:
Inclusion Criteria: - eligible to participate in the national colorectal cancer screening programme - live in a study location (Split-Dalmatia or Zagreb City counties) - did not respond to the cancer screening invite letter Exclusion Criteria: - participated in the colorectal screening programme in the last 24 months

Gender: All

Minimum age: 50 Years

Maximum age: 74 Years

Healthy volunteers: Accepts Healthy Volunteers

Locations:

Facility:
Name: Croatian Institute of Public Health

Address:
City: Zagreb
Country: Croatia

Status: Recruiting

Contact:
Last name: Ivana Brkić Biloš, MD
Email: ivana.brkic@hzjz.hr

Contact backup:
Last name: Nataša Antoljak, Prof
Email: natasa.antoljak@hzjz.hr

Start date: March 5, 2024

Completion date: July 2024

Lead sponsor:
Agency: Veerle Snijders
Agency class: Other

Collaborator:
Agency: Croatian Institute of Public Health
Agency class: Other

Collaborator:
Agency: Andrija Štampar School of Public Health
Agency class: Other

Source: World Health Organization

Record processing date: ClinicalTrials.gov processed this data on November 12, 2024

Source: ClinicalTrials.gov page: https://clinicaltrials.gov/ct2/show/NCT06341322

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